--- title: "Framer Stories: How Mixpanel builds, tests, and ships faster with Framer" description: Mixpanel is a digital analytics platform that helps teams accelerate adoption, improve retention, and ship with confidence. With real-time data, powerful visualizations, and AI-assisted insights, teams can make confident decisions at every stage of the product journey. More than 29,000 companies worldwide rely on Mixpanel, including global leaders like Workday, Pinterest, and LG. published: "Sep 18, 2026, 4:28 PM UTC" --- [Stories](../) Mixpanel # How Mixpanel builds, tests, and ships faster with Framer “We love working in Framer. It gives our design team the autonomy to manage the design system, handle complex UI updates, and ship changes without slowing down engineering.” Alex Shepherd Principal Designer at Mixpanel Mixpanel is a digital analytics platform that helps teams accelerate adoption, improve retention, and ship with confidence. With real-time data, powerful visualizations, and AI-assisted insights, teams can make confident decisions at every stage of the product journey. More than 29,000 companies worldwide rely on Mixpanel, including global leaders like Workday, Pinterest, and LG. ### Built to move fast Before Framer, Mixpanel’s team worked through a traditional design-to-engineering workflow. Every site update required handoffs. This meant extended timelines and made it harder to iterate on live content. The team wanted something faster, more flexible and a tool that made [collaboration](../../collaborate/) and [managing site content](../../cms/) easier. With Framer, everything happens in one place. Mixpanel’s design team [designs](../../design/), writes, and [publishes](../../publish/) pages themselves, using [on-page editing](../../help/articles/on-page-editing/) to update content instantly. That means ideas move from concept to live without friction, and updates stay accurate as the product evolves. No handoffs or waiting. Just fast and clear iteration. Since moving to Framer, the team has seen a major shift in how they work. Page updates are now three times faster. The design and marketing team own 90% of changes without looping in engineering. [A/B tests](../../help/articles/how-to-run-an-a-b-test-on-your-framer-site/) that once took days, now go live in hours. [Alex Shepherd](https://www.linkedin.com/in/alex-shepherd-70b55259/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BkJJiglrMTv26SeTF%2Bp27rg%3D%3D), Principal Designer at Mixpanel, on using Framer: > “Moving to Framer was a game changer. It’s allowed our design team to manage our [design system](../../dictionary/design-system) directly without bogging engineering down with UI tweaks or animation changes. Reducing cross-team dependencies has helped us move faster and scope projects with much more flexibility.” ### Design in full control Maintaining and evolving Mixpanel’s marketing site used to require frequent support from engineering. With Framer, the design team now owns the design system completely and can implement UI and animation updates directly, without creating cross-team dependencies. By handling complex builds within the design team, projects move from concept to launch faster. Engineering stays focused on product work, while designers can iterate, refine, and ship site updates independently. ### Built to support teams at scale For a fast-moving [enterprise](../../enterprise/) team, questions inevitably come up. Through Framer’s direct support in a shared Slack channel, the Framer team works closely with Mixpanel to troubleshoot edge cases, guide setup, and answer questions in real time. This hands-on support helped the team move faster with confidence as they scaled their site. Build faster, scale smarter Framer gives you the flexibility to grow without the hassle. [Talk to sales](../../enterprise/) Mixpanel [mixpanel.com](https://mixpanel.com/home/) Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. 250-500 **2009** Series C 200m Results Design team controls the full design system and site Faster A/B testing with same day launches Engineering time reclaimed for core product work ## Explore more stories [Metalab Read story](../metalab/) [Analogue Agency Read story](../analogue/) [wild Read story](../wild/) --- ## Navigation - [Enterprise](../../enterprise/) - [Pricing](../../pricing) - [Log in](https://framer.com/r/login) - [Sign up](https://www.framer.com/r/signup/) - [Brand guidelines](../../brand) - [AI New](../../ai/) - [Agents New](../../agents/) - [External Agents New](../../agents/external/) - [Design](../../design/) - [Collaborate New](../../collaborate/) - [CMS](../../cms/) - [Hosting](../../hosting/) - [Performance](../../performance/) - [SEO](../../seo/) - [Convert](../../convert/) - [Publish](../../publish/) - [Updates New](../../updates) - [Academy](../../academy/) - [Guides](../../guides) - [Desktop app](../../downloads/) - [Blog](../../blog/) - [Newsletter](../../newsletter) - [Stories](../) - [Developers](../../developers/) - [Creators](../../creators) - [Experts](../../expert/apply/) - [Students](../../education/students/) - [Ambassadors](../../education/ambassadors/) - [State of Sites](https://www.framer.com/state-of-sites-2026/) - [Stack Score New](../../stack-score/) - [Help Articles](../../help/) - [Contact](../../contact/) - [Startups](../../startups/) - [Agencies](../../agencies/) - [Switch](../../switch/) - [Careers](../../careers/) - [Brand](../../brand) - [Store](../../store) - [Security](../../legal/security) - [Abuse](mailto:abuse@framer.com) - [Legal](../../legal/community-terms) - [Trust](https://app.eu.vanta.com/framer.com/trust/ow67ujg7iav0t6qtd1o6r2) - [Designers](../../solutions/designers/) - [Agencies](../../solutions/agencies/) - [Marketers](../../solutions/marketers/) - [Growth](../../solutions/growth/) - [Builders](../../solutions/builders/) - [Engineers](../../solutions/engineers/) - [Site Teams](../../solutions/site-teams/) - [Founders](../../solutions/founders/) - [AI website builder](../../solutions/ai-website-builder/) - [AI design agent](../../solutions/ai-designer/) - [Website builder](../../solutions/website-builder/) - [Landing pages](../../solutions/landing-pages/) - [Portfolio maker](../../solutions/portfolio-website/) - [UI/UX design](../../solutions/ui-ux-design/) - [No-code](../../solutions/no-code-website-builder/) - [Overview](../../compare) - [Webflow](../../compare/framer-vs-webflow) - [Figma](../../compare/framer-vs-figma) - [Wix](../../compare/framer-vs-wix) - [Squarespace](../../compare/framer-vs-squarespace) - [WordPress](../../compare/framer-vs-wordpress) - [Readymag](../../compare/framer-vs-readymag) - [Ceros](../../compare/framer-vs-ceros) - [Unbounce](../../compare/framer-vs-unbounce) - [Lovable](../../compare/framer-vs-lovable) - [Claude Code](../../compare/framer-vs-claude-code) - [ChatGPT](../../compare/framer-vs-chatgpt) - [Codex](../../compare/framer-vs-codex) - [Contentful](../../compare/framer-vs-contentful) - [Sanity](../../compare/framer-vs-sanity) - [AEM](../../compare/framer-vs-adobe-experience-manager) - [Replit](../../compare/framer-vs-replit) - [v0](../../compare/framer-vs-v0) - [Marketplace](https://www.framer.com/community/marketplace/) - [Templates](https://www.framer.com/community/marketplace/templates/) - [Components](https://www.framer.com/community/marketplace/components/) - [Plugins](https://www.framer.com/community/marketplace/plugins/) - [Vectors](https://www.framer.com/community/marketplace/vectors/) - [Feed](https://www.framer.com/community/feed/) - [Hype](https://www.framer.com/community/hype/) - [Gallery](https://www.framer.com/community/gallery/) - [Contests](https://www.framer.com/community/contests/) - [Members](https://www.framer.com/community/members/) - [Meetups](../../meetups/) - [Updates](../../updates/community/) - [Figma to HTML](../../solutions/figma-to-html/) - [AEO scanner](../../aeo) - [Meta Tags](https://www.linkpreview.app/) - [Free domains](../../domains/) - [CanvasBench](../../canvasbench/) - [Shortcuts](../../shortcuts) - [Checking status](https://www.framerstatus.com/) - [504,616,418,546 tokens processed this week](https://openrouter.ai/apps/framer)